Top Hair 2022

At the beginning of May, our client Dyson presented its hair technologies of the Professional series in workshops at the Top Hair trade fair in Düsseldorf. ​​​​​​​​ ​​​​​​​​

In this scope we are happy to have taken over not only the complete strategic conceptualization for Dyson, but also the organization and implementation of the workshops on site. ​​​​​​​​ ​​​​​​​​

During the workshops, the new Dyson Stylist Squad was presented. Besides the strategy, we were again responsible for the conception and we are already looking forward to the many other, and above all exciting, projects this year. We were able to successfully implement the idea of the Stylist Squad with the help of the well-known Hair & Make-Up Artists Sven Bensemann and Benjamin Becher. Both artists work a lot for magazines like VOGUE, but also at fashion shows and for celebrities.

We are especially happy that we could win Dyson for the idea to combine the workshops with Germany’s next Topmodel and book last year's winner Alex Mariah Peter and Vivien Sterk, contestant of the current season, for the workshops. ​​​​​​​​