Ottolinger x Dr. Emi Skin

Ottolinger x Dr. Emi Skin

Ottolinger x Dr. Emi Skin - Sponsoring for glowy makeup looks at the SS25 Paris Fashion Week.
Ottolinger x Dr. Emi Skin - Backstage sponsoring with products for a skin-focused look.
Ottolinger x Dr. Emi Skin - Backstage sponsoring with products for a skin-focused look.
Ottolinger x Dr. Emi Skin - Backstage sponsoring with products for a skin-focused look.
Ottolinger x Dr. Emi Skin - Backstage sponsoring with products for a skin-focused look.
Ottolinger x Dr. Emi Skin - BTWR supports the sponsoring and branding for the Ready-to-Wear Show.
Ottolinger x Dr. Emi Skin - Iconic runway show with Dr. Emi Skin as skincare sponsor.”
Ottolinger x Dr. Emi Skin - Iconic runway show with Dr. Emi Skin as skincare sponsor.”
Ottolinger x Dr. Emi Skin - BTWR manages the sponsorship and secures press releases for the show.

During the SS25 Paris Fashion Week, we had the fantastic opportunity to execute another exciting project. We connected the Berlin-based designer brand Ottolinger, founded by Swiss-born designers Christa Bösch and Cosima Gadient, with the skincare brand Dr. Emi Skin as the official skincare sponsor for the Ready-to-Wear runway show.

For this special collaboration, key makeup artist Isamaya Ffrench used Dr. Emi Skin products as the ideal base to create a glowy, skin-focused makeup look. The extraordinary show location also made waves – set in a parking garage, where models walked the "runway" through the bloody, gaping mouth of a beached shark. Co-founder Cosima Gadient explained, "It's a symbol of fearlessness. This is the girl who survives all the drama."

Our Born This Way Relations team managed the entire collaboration both beforehand and on-site, covering backstage management, branding, and support for content creation. We organized an exclusive interview with key makeup artist Isamaya Ffrench and dermatologist as well as founder Dr. Emi Arpa. Additionally, we coordinated press coverage, securing an online feature in Grazia magazine. We are incredibly proud of this debut collaboration and would like to thank the entire Ottolinger team, the Dr. Emi Skin team, as well as Christa, Cosima, and Dr. Emi. We’re already looking forward to many more projects together!

 

SEPT. 2024