Motorola at the Berlin Fashion Week

For the kick-off of the Berlin Fashion Week we organized a Creator Dinner for Motorola for the launch of the new edge30 fusion smartphone. The new model was developed together witxh the Color Institute Pantone and represents the trend color 2023 "Viva Magenta". The trend color was also the motto of the evening. All 20 invited creators came with at least one trend piece in the color. The highlight of the evening was the presentation by Jacob Rott (known from the Elevator Boys), who shared his tips and tricks for successful social media content with the guests.

The evening was rounded off by another talk from TikTok itself as well as Michèle Kneib from Motorola, who shared more insights on the new model.

On the second day, Motorola was also the official sponsor of the Marcel Ostertag and Kilian Kerner show at Fashion Week. In both runway shows, the new IT piece was integrated in the runway and presented by models like Dascha Carriero and Jana Heinisch. 

Our agency was responsible for the complete activation. From the planning and organization of the Creator Dinner, the guest management, to the sponsoring of the two designer shows.