Glamour Women of the Year Award 2024

The Glamour Women of the Year 2024 event was an unforgettable highlight, and we were proud to accompany our client Dyson as the official main sponsor. In Berlin, inspiring personalities from around the world gathered to celebrate female strength, empowerment, and feminism.

Dyson set the tone for the event with an exclusive styling lounge at the Waldorf Astoria, where renowned guests like Farina Opoku, Jasmin Azizam, Mrs. Bella, and many other incredible women were styled for the big night.

One of the evening’s highlights was the performance of Dyson WOTY face Alicia Awa. Additionally, after a shoot for the campaign, she shared her Dyson hair routine and styling secrets with her fans in a special TikTok session.

In addition to Alicia, we had the pleasure of experiencing many other impressive personalities, including pop icon Kesha and Emily in Paris stars Ashley Park and Samuel Arnold, who captivated both the audience and the red carpet. The evening was filled with captivating speeches, inspiring personalities, and an unforgettable atmosphere.

Our team at Born This Way Relations was on-site to coordinate all styling slots and the influencer guest management, ensuring that everyone was perfectly prepared.

We are incredibly proud to have been part of this exceptional event and would like to thank Dyson, Glamour Germany, and Condé Nast Germany for this wonderful collaboration. A huge thank you as well to everyone who contributed to the success of this incredible evening and placed their trust in us once again.