Glamour WOTY x Dyson

This year’s Women of the Year Awards, making their debut in Germany, celebrated women, female empowerment, and feminism. Guests like @ana.kohler, @celinebethmann, @mernahermezand @lararunarsson and many more shone not only in front of the camera but were also styled perfectly behind the scenes by partner @dyson_de for the evening.

Our highlight - the TikTok live sessions hosted by @dyson_de in collaboration with campaign face @adorable_caro and @glamourgermany! Caro was styled live for the night and answered questions about her hair routine and fav hair products.

Another highlight was the styling of @lenagercke by Dyson stylist @benjamin_becher itself! Our Born This Way Relations Team was on-site to coordinate the Dyson activation as well as the Styling Lounge for the guests. We were further responsible for the planning, coordination, and execution of the content, as well as the management of influencers, including travel planning, organization, and on-site support. The guests also had the opportunity to refresh their hair in the touch-up lounge during the event.

The night was as absolute success and very inspiring, filled with remarkable women and compelling speeches.