ghd x Pamela Reif X-Mas Campaign

The brief was to create a creative concept and storyline for the ghd X-Mas campaign 2021 with the brand ambassador Pamela Reif. The international campaign claim "Unwrap your Desire" was all that was already in place. We went straight to work and immediately had to think of gifts and wish lists when we saw this claim. But simply unwrapping a gift or writing a wish list was too boring for us ... Watch the campaign video and find out what dear Pamela wants for Christmas this year.

In addition to the creative concept, our agency was responsible for the preparatory organization of the production. This included model booking, location scouting and support for the set design.