Fashion Week – Fashion Circus

In early July, we had the honor of supporting our client and KIKO Milano as Hair & Make-Up sponsors in collaboration with ABOUT YOU for the prestigious ABOUT YOU Fashion Week in Berlin. Under the theme “Fashion Circus,” the event, held after a one-year break, offered the perfect blend of fashion, art, and entertainment.

We were responsible for backstage management, with a particular focus on branding concepts and placements, PR and influencer activations for our client, as well as PR coordination for KIKO Milano. Additionally, we managed the backstage setup and coordinated our client’s Brand Area at the AYFW Fun Fair. Leading up to the ABOUT YOU Fashion Show, we organized an exclusive Styling Lounge at the nhow Hotel Berlin, where notable influencers were styled. Guests included MrsBella, Emilia, Jasmin Azizam, Ana Martinovic, and Selina Mour. We collaborated with selected creators to produce various content for our client’s owned channels. Finally, we coordinated exclusive influencer hair-stylings for the AYFW at our client’s store. A particular highlight was the styling of Fashion Circus host Lorena Rae and model and entrepreneur Lena Gercke, styled by Styling Ambassador Benjamin Becher in partnership with our client as the official AYFW sponsor. 

For this extravagant fashion show, international Styling Ambassador Dylan Bradshaw was chosen as Head of Hair and Christina Moissl as Head of Make-Up. The models and dancers were styled with fantastic tools and KIKO make-up. The unique looks were showcased on the runway in the circus ring, featuring shows from brands including adidas, Reebok, Levi’s, LSCN by Lascana, Puma, LeGer by Lena Gercke, Guido Maria Kretschmer, HUGO BOSS, and Nike.