Dyson House of Beauty

Under the theme „Escape into Beauty“, our client Dyson hosted an event in early October that brought together influencers like Anna Maria and Katharina Damm, Fata Hasanovic and brand ambassador Jacob Rott from the Elevator Boys, besides others, as well as media representatives, for an evening full of beauty, tech, and self-care highlights. The musical vibe was set by Alicia Awa and the DJane duo NXN for the best party vibes.

Beyond showcasing Dyson’s latest haircare innovations, the event featured a pre-event styling lounge at Dyson Stylist Brand Ambassador Melina Best’s salon, on-site touch-up styling stations, and inspiring Dyson masterclasses led by Dyson Stylist Brand Ambassador Benjamin Becher. Guests even had the chance to receive expert hair & scalp analysis, as well as enjoy a vitamin bar with refreshing vitamin shots. On top, the new Dyson Airwrap i.d. Multi-Styler of course took center stage.

Our Born This Way Relations team handled the entire guest management, and event management support both on-site and throughout the planning process beforehand. Huge thanks to Dyson, Newline, and OSK for an incredible collaboration – we can’t wait for more amazing events ahead!