Dyson Fashion Week Activation at the Missoni Show

The international fashion week season is over and we look back on some great projects. The highlight was definitely the Missoni show, which we realized together with our client Dyson in Milan.

On site, Global Dyson Stylist Jawara made the models beautiful for the runway and provided stunning hairstyles. He normally works with artists such as Beyoncé, Rihanna and Bella Hadid and has established himself as a top stylist in the industry for years. 

We took the show sponsorship as well as the use of Jawara as an opportunity to make the activation big in terms of press as well. On location and in the run-up, we as Born This Way Relations GmbH implemented and coordinated the interviews with titles such as Vogue, InStyle and Glamour. In addition, we took over the complete content production with Jawara for the Missoni show and managed the backstage team and the influencer activations.