Dyson
Opening World's largest Dyson Demo Store
We are thrilled to have been part of the grand opening of the world’s largest Dyson Demo Store in the heart of Berlin! With three floors of Dyson products to explore and try out, it’s a paradise for tech and design enthusiasts. But that’s not all – you can also book hairstyling sessions, get a hair analysis, and much more! Our Born This Way Relations team played a key role in the event, focusing on guest management and relationship management, as well as making sure that the over 80 influencers and guests, including @elevatorboys, @ana.kohler, @aliciaawa, @jessyhartel and @matiamubysofia had an amazing time.
A true highlight was the insightful and inspiring speech by the founder James Dyson to officially open the store. To top it all off, @palinski created an amazing atmosphere throughout the event with her fantastic DJ performance!