COS x Dr. Emi Skin

Dr. Emi Skin made its debut in New York as the skincare partner for the COS show during New York Fashion Week. Our Born This Way Relations team managed the entire collaboration, connecting Dr. Emi Skin with the designer brand COS. Additionally, we supported Dr. Emi Arpa on-site and were responsible for the full coordination and handling of the backstage area. This included briefing the Key Makeup Artist, product coordination from setup to breakdown, as well as backstage branding. We were also in charge of on-site content production.

The show took place in an impressive location at the Brooklyn Fish Market, with Siddhartha Simone as the Key Makeup Artist. Dr. Emi Skin's fantastic skincare products, especially the hero product—the "Better Balm"—served as an essential base for the models' makeup look, creating a result that was "cool, expensive, polished, and minimalistic." The models were also thrilled with the hydrating effects of the products, and the final runway look was flawless, with all models sporting the perfect glow.

The show’s guests included top VIPs like Emrata, Jihoon Kim, and Caro Daur, who were brought to the location via a New York ferry. We are thrilled to have been part of this extraordinary collaboration and extend our thanks to everyone who made this sponsorship partnership possible!