Chloé x Authentic Beauty Concept

We were once again honored to connect our client Authentic Beauty Concept with the renowned designer brand Chloé at the SS25 Paris Fashion Week! For the third consecutive time, Authentic Beauty Concept returned as the official hair sponsor of the Chloé SS2025 show. With its unique approach to natural elegance and effortless style, the brand ensured that the Chloé runway shone once more with a fresh, 70s-inspired touch.

For the second time, Creative Director Chemena Kamali presented her new collection in Paris, with the hair looks of models such as Vittoria Ceretti and Mona Tougaard once again brought to life by the talented Key Hair Artist Gary Gill in collaboration with Authentic Beauty Concept. Supported by Authentic Beauty Concept advocates Said Rubaii, Daniele Dragotta, and Jillian Gabiou, Gary created the "Chloé Girl" look – a perfect blend of 70s vibes and a casual "morning after" feel. Alongside this look, Kamali infused the runway with a distinctive boho-chic vibe, featuring flowing dresses, floral prints, lace, and ruffles.

Our Born This Way Relations team managed the entire collaboration between the two brands, overseeing all planning in advance. On-site, we handled backstage management, branding, and PR – including interviews with the Key Hair Artist and coordination with press editors from magazines like Harper's Bazaar, as well as working with photographers and videographers. Additionally, we managed the post-event follow-up, including a global press release and image selection.

The front row at this extraordinary show also left us impressed! Alongside fashion icon Anna Wintour, Chloé filled the show with today's opinion leaders and fashion world stars, including Sienna Miller, Xenia Adonts, Cole Sprouse, Jessica Miller, Charli D'Amelio, and many more.

We are grateful for this successful partnership once again!