Chloé x ABC

Paris Fashion Week remains an undisputed highlight of the international fashion industry, and we had the privilege of being part of this spectacular event. This season, Authentic Beauty Concept returned for the fourth time as the official Hair Sponsor for the Chloé A/W25 Show. With a clear focus on natural beauty and effortless glamour, the brand perfectly complemented the collection, which was heavily inspired by the 1970s.

Under the creative direction of Chemena Kamali, the Artistic Director of Chloé, the collection was presented, drawing from the brand's iconic boho heritage while seamlessly blending with modern, timeless elements.

Our task was to coordinate the entire partnership between Authentic Beauty Concept and Chloé. We handled the full project management, from planning to backstage coordination, as well as branding, content creation, and press work. We ensured that the collaboration was showcased in the best possible light.

A special moment behind the scenes was the perfect symbiosis of fashion and beauty, which once again highlighted how such creative partnerships can create exceptional fashion experiences at Paris Fashion Week.

A heartfelt thank you to Authentic Beauty Concept and Chloé for their trust and wonderful collaboration!