Born This Way Relations
Born This Way Relations x Almauftrieb 2024
At the end of September, we celebrated our first Born This Way Relations Oktoberfest event at the legendary VIP Almauftrieb!
The event began with an exclusive styling lounge at the Ruby Lilly Hotel in Munich. Our amazing partners Kinga Mathe for beautiful Dirndls, WEAT for perfect accessories, Neonail for flawless nails, Dyson for great hairstyling, and American Express made sure our guests were perfectly styled for the evening. Our additional goodie bag partners Dr. Emi Skin, Benefit Cosmetics, and CAIA Cosmetics also pampered the guests with wonderful gifts.
Afterwards, the BTWR team, 16 content creators including Ann-Katrin Schmitz, Anna Maria and Katharina Damm, Laura Abla, Soraya Eckes, and many more, as well as our brand partners, headed to the exclusive Almauftrieb in the Käferzelt, where we spent an unforgettable evening! With delicious food and drinks (of course, including the essential Maß beer), great music, and perfect vibes, it was an all-around successful Oktoberfest celebration!
This event once again demonstrated that Oktoberfest is still a relevant topic in the social media world, especially for content creators. It provides an excellent opportunity to engage brands and partners, creating authentic posts – as we impressively showcased with our styling lounge and goodie bags.
A big thank you to our fantastic partners and guests who made our first Born This Way Relations Oktoberfest event a huge success. We are already looking forward to many more joint projects!