Berlin Fashion Week 2022

From September 5 to 10, the German capital was dominated by the 23rd Berlin Fashion Week.

Born This Way was also involved in various events. Starting with the Mercedes-Benz Fashion Week, which took place this year for the first time exclusively as the first event at the Telegraphenamt Berlin. The new location in Berlin-Mitte reflects MBFW's focus on New Luxury, Contemporary Boutique and High Fashion and is the perfect environment to spotlight the collections of the six designer:ins. We not only acted as a sponsorship broker for MBFW, but were also able to offer a unique experience to a select group of American Express customers. AMEX customers were not only able to watch the shows, but also got behind-the-scenes impressions with a backstage tour.

At the same time, Born This Way was part of an off-site fashion show. We were able to be part of the Marcel Ostertag show at e-werk and took away many exciting looks and upcoming trends for the next season. Especially exciting was the fact that we connected Bijou Brigitte and Marcel Ostertag and were able to see the final result as the opening look on the runway. Incredible what look Marcel created with countless pieces of jewelry from Bijou Brigitte.