AW 24/25 Ready-to-Wear Show Paris

In February, we once again had the privilege to partner with Authentic Beauty Concept as the hair sponsor for the designer brand Chloé. It marked our second time being part of the impressive Chloé AW24/25 Ready-to-Wear show in Paris.

The premiere of the latest collection, under the creative direction of Chemena Kamali marked her debut at the designer brand. Gary Gill was selected for the first time as the key hair artist to lead the styling team for the show.

In the collaboration, we managed the sponsorship between Authentic Beauty Concept and Chloé, taking charge of project planning beforehand. On-site, we managed backstage operations and implemented branding. We controlled the content production, overseeing PR aspects, coordinating press visits and providing on-site support for editors from international magazines. Additionally, we handled the post-event tasks, including drafting a press release for the global market and selecting accompanying content. Furthermore, we managed the coordination and content support for ABC VIP pre-stylings with model and actress Camille Rowe and content creator Xenia Adonts. The front row was as impressive as always with great VIPs such as Kathryn Newton, Sienna Miller, Pat and Anna Cleveland, and many more.