About You Fashion Week 2022

About You Fashion Week goes Milan – and Born This Way is already part of it for the third time.

With Dyson and Motorola we were able to win two top-class brands as partners and sponsors of the fashion week and support them on site with their brand presence. 

Dyson could not only make VIPs happy during stylings with their highly advanced technological tools, but was also responsible for all hair looks on the runway under the direction of the head of hair Sven Bensemann.

The unique and exciting looks could then be admired on the catwalk at shows by adidas, Guido Maria Kretschmer, RAERE by Lorena Rae, LeGer, HUGO, Marina Hoermanseder and many more, each by over 250 guests.

We are already looking forward to many more exciting projects with our partners and About You.