ABOUT YOU

ABOUT YOU Fashion Week

ABOUT YOU Fashion Week - NYX and essie in the make-up area, ghd Germany as hair partner.
ABOUT YOU Fashion Week - Diversity and breaking stereotypes at influencer highlights at Kraftwerk Berlin.
ABOUT YOU Fashion Week 2021 - Influencers experience backstage beauty sponsorship with Tweezerman and Maybelline.
ABOUT YOU Fashion Week - Influencer marketing with exclusive beauty brands such as Maybelline and NYX.

This was the motto of the ABOUT YOU Fashion Week, which took place in September from 11.09. to 15.09.2021 at Kraftwerk Berlin: Breaking away from stereotypes and prejudices and celebrating the diversity of society!

Born This Way Agency took over the complete backstage management and was responsible for the beauty sponsoring.

The brands Tweezerman, Maybelline New York, NYX as well as essie were responsible for the make-up area. Exclusive hair partner was ghd Germany.

SEPT. 2021
Influencer Marketing