6 PM Festival

In September, the very first 6PM Festival took place, and we were thrilled to be part of it with our client Dyson. The focus was on the new Dyson OnTrac, and we at Born This Way Relations handled the influencer marketing as well as content coordination. Some amazing content was already captured before the festival at the Dyson Demo Store in Berlin, featuring creators @marvinmarion and @duc.newyen.

At the festival, Dyson hosted a Music & Chill Area where visitors could experience the new OnTrac headphones firsthand. We also managed content creation at the Dyson stand, working with creators like @tschary and @sandralambeck. Afterward, we enjoyed the festival with fantastic artists and amazing shows! We’re very excited about this great collaboration and are grateful to have been part of it!