Melissa Meier, founder of Born This Way Relations, is a marketing expert and brings more than 11 years of experience in PR and influencer marketing to the table. Back in 2011, she implemented her first influencer campaign for the beauty company L'Oréal. There, she worked as a brand manager for over 8.5 years. Most recently, she was responsible for the brand activities of the brand Maybelline New York until she decided to start her own business in 2020. Through her years of experience on a national and international level, she has a very large network of artists and management agencies. She has passed on her personal contacts as well as experience from numerous campaigns, which she implemented herself as a brand manager as well as within her agency, to her co-workers. This is exactly what distinguishes Born This Way Relations from other agencies. Personal contacts and a close cooperation at eye level with our clients and artists are very important to us, because only this way it’s possible to create successful campaigns.